“Meet the iPhone 14 Pro Max: Elevating Technology for $826

Ali April 2, 2024 11 0
“The maximum price increase for the iPhone 14 Pro series is 3,500 yuan, and the basic version is 300-500 yuan.” Zhou Qing, an Apple dealer in Beijing, synchronizes prices in real time in his quotation group.
 
Zhou Qing told DoNews that this year’s iPhone 14 Pro series is selling more hotly than in previous years. Within 20 minutes of going on sale at 9 a.m., more than 200 units have been sold in retail alone, with an average of more than 10 units per minute. In addition, while selling, scalpers are also coming to deliver the goods, and the price increase for each unit is about 1,000 yuan. According to DoNews, as of 10 a.m., Apple iPhone 14 prices are 6,350 yuan for 128G, 7,250 yuan for 256G, and 8,750 yuan for 512G;

The iPhone 14 Pro is priced at 10,200 yuan for 128G, 11,000 yuan for 256G, 13,200 yuan for 512G, and 15,200 yuan for 1T. The iPhone 14 Pro Max is priced at 11,600 yuan for 128G, 12,400 yuan for 256G, 14,900 yuan for 512G, and 17,000 yuan for 1T.
 
Zhou Qing said that this year’s sales policy is the same as last year, that is, all machines sold from dealers must be code-cut ( that is, the serial number or barcode on the outer packaging is cut off) or be issued after on-site activation to avoid being sold on e-commerce platforms. , once cross-selling behavior occurs, dealers will face revocation of agent qualifications and high fines.
 
Therefore, this also leads to the emergence of two sources of supply on the market – dealer supply and retail supply. The dealer supply refers to the supply of goods sold by Apple dealers, which are usually picked up from domestic agents 2-3 days before the sale; the retail supply refers to the machines that consumers snap up on the official website and are resold to dealers or mobile phone recycling supplier’s supply. At the Apple retail store in Xidan, Beijing, DoNews saw nearly ten scalpers gathered at the door. As soon as a consumer took out the machine, they would ask if the machine was for sale, and the price would be increased depending on the specific model and capacity.
 
“The current market situation is that we don’t accept the 14 basic version. This will break in a while. The most valuable one is the 14 Pro Max 1T purple, which currently has the highest price increase. The basic price increase of the Pro version is 500-800 yuan.” One of the scalpers told us.
 
During the conversation with the scalper, we learned that more consumers bought the iPhone 14 series this year than last year. Because the purple version was on sale, some consumers also made profits by ordering the iPhone 14 series but not for their use. This also caused the iPhone 14 Pro version to be extremely popular on the day of reservation on September 9.
 
“We do have software, which makes it easier to grab, but most people still go to the official website to grab it, and a lot of people grabbed it. But this year’s profit should be better than last year’s, at least the price increase for new colors can take longer.” The above-mentioned scalper said.
 
It is understood that on the day the iPhone 13 series was released last year, the price increase for the iPhone 13 Pro Max 1T blue version was more than 2,000 yuan, and the price increases for other versions ranged from 500 to 1,500 yuan, and the prices were adjusted in real-time. But overall, in the morning The fare increases are different from those in the afternoon.
 
Take the iPhone 13 Pro Max 1T version as an example. The initial price in the morning was more than 2,000 yuan, but in the afternoon it had dropped to about 1,500 yuan. Other versions also saw varying degrees of decline.
 
Zhou Qing told us that the selling price and recycling price of the iPhone on the day of its launch are both real-time. Price adjustments will be made more than 30 times within an hour, and the price will change almost every 10 minutes. “Some customers are confused as to why the price increased within 10 or 20 minutes of each other. The main reason is that the price on the launch day is very unstable, and even we can’t guess whether it will fall or rise.”
At the Apple retail store in Xidan, Beijing, DoNews saw nearly ten scalpers gathered at the door. As soon as a consumer took out the machine, they would ask if the machine was for sale, and the price would be increased depending on the specific model and capacity.
 
“The current market situation is that we don’t accept the 14 basic version. This will break in a while. The most valuable one is 14 Pro Max 1T purple, which currently has the highest price increase. The basic price increase of the Pro version is 500-800 yuan.” One of the scalpers told us.
 
During the conversation with the scalper, we learned that more consumers bought the iPhone 14 series this year than last year. Because the purple version was on sale, some consumers also made profits by ordering the iPhone 14 series but not for their own use. This also caused the iPhone 14 Pro version to be extremely popular on the day of reservation on September 9.
 
“We do have software, which makes it easier to grab, but most people still go to the official website to grab it, and a lot of people grabbed it. But this year’s profit should be better than last year, at least the price increase for new colors can take longer.” The above-mentioned scalper said.
 
It is understood that on the day the iPhone 13 series was released last year, the price increase for the iPhone 13 Pro Max 1T blue version was more than 2,000 yuan, and the price increases for other versions ranged from 500 to 1,500 yuan, and the prices were adjusted in real-time. But overall, in the morning The fare increases are different from those in the afternoon.
 
Take the iPhone 13 Pro Max 1T version as an example. The initial price in the morning was more than 2,000 yuan, but in the afternoon it had dropped to about 1,500 yuan. Other versions also saw varying degrees of decline.
 
Zhou Qing told us that the selling price and recycling price of the iPhone on the day of its launch are both real-time. Price adjustments will be made more than 30 times within an hour, and the price will change almost every 10 minutes. “Some customers are confused as to why the price increased within 10 or 20 minutes of each other. The main reason is that the price on the launch day is very unstable, and even we can’t guess whether it will fall or rise.”

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